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What a freaking no-brainer this is. Play-Doh has been around since 1723, when the Indians traded it with some New Englanders at a pot-luck dinner, and has been a popular plaything for children and adolescents (and also my brother) who think it’s funny to mold it into the shape of private parts ever since.
Throughout the centuries, one thing has remained constant: though non-toxic, Play-Doh cannot be considered “edible,” though it looks tasty as hell.
In addition to looking delicious all on its own, Play-Doh can be molded to look like actual food, which can be even more confusing for children and some young adults. So, obviously: Edible Play-Doh. Give it flavors if you must, but seriously? Kids love it the way it is. I mean, give any kid under age 4 a couple cans of Play-Doh and it’s half gone in 20 minutes.
Really, you could probably just market it as “edible” and be done with it. Now Little Johnny can have playtime and snack time at the same time. (Marketing Genius at work here…)
Better yet? Because the customer consumes the product, they’ll have to keep coming back for more. And you’ll just get all kinds of rich. Or something.